A significant PR and marketing is led by all professional bodies and specialised press:

Targeted and optimal media campaign:

• International media campaign: FIJEV and DRINKS MEDIA WIRE relay information and press releases to 1,500 journalists worldwide throughout the year.
• An advertising campaign will be launched in June 2009 amongst the main supports, advertising banners will be featured in newsletters and on key websites.
• Promotion of Vinisud in calendars/tradeshows all over the world.
• Press conferences and press lunches to raise Vinisud's profile.

Vinisud 2008: 285 French and foreign journalists visited the exhibition and many quotes were broadcasted by BFM, EUROPE 1, FRANCE 3, FRANCE INFO, LCI, M6, RMC, RTL and TF1.

• More than 250,000 invitation cards distributed by organisers, exhibitors, magazines and professional bodies.
• Direct marketing mailings (post, email and fax) and Newsletters sent to past visitors to Vinisud, to pre-registered visitors and to prospects to keep them up-to-date on how the trade fair is evolving.
• Partnership with professional bodies: organisation of visits for national and foreign delegates in coordination with major players in the wine-trade and promotional activities relayed and supported by Ubifrance and chambers of commerce (Asian, American and Canadian).